B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- customer value uplift from emotional connection for customers with emotional connection to a brand (2026)
An emotional connection between a customer and an organisation is 52% more valuable than a highly satisfied customer.
- Secondary citation with asterisk footnote not expanded in the article text
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biglittlelondon.com
Primary
Tier C
https://biglittlelondon.com/articles/why-brand-strategy-is-as-important-for-internal-culture-as-it-i… ↗
Source Article
Factotum acquires BIG little LDN and Media Bounty, deepening marketing capabilities and extending ethical commitments
Original Research
biglittlelondon.com
· Original study ↗
Methodology
Cited via asterisk footnote in opinion article; original study not named in text. Likely referencing Motista research on emotionally connected customers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers with emotional connection to a brand: 52% customer value uplift from emotional connection. Source: biglittlelondon.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-connection-customer-value-52-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emotional-connection-customer-value-52-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- customer value uplift from emotional connection for customers with emotional connection to a brand<br><small>Source: biglittlelondon.com (2026) · <a href="https://lighthousedata.io/data/emotional-connection-customer-value-52-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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