B Evidence Grade B Graded under review Safe to Cite Dated

23%

23% -- sales increase from emotional ads for advertising campaigns with highest emotional response (2018)

Name: Sales Increase From Emotional Ads Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2018 · Nielsen

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

23%

Unit

Percentage

Data Vintage

2018

Entity

advertising campaigns with highest emotional response

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier C

https://business.yocale.com/9-lessons-your-startup-can-learn-from-big-brands/ ↗

Confidence: 48/100 Vintage: 2018 Channel: Wayback

Source Article

9 Lessons Your Startup Can Learn From Big Brands

Every startup and small business should make learning from the biggest brands a priority. After all, these brands started in the exact same place. It is often thought that, even with these lessons in hand, startups simply can’t compete with what big brands are doing. They just don’t have the resourc…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen report finding, cited in blog article

Methodology documented

Segmentation

IndustryB2C RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

advertising campaigns with highest emotional response: 23% sales increase from emotional ads. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-ads-sales-lift-23-percent

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<blockquote cite="https://lighthousedata.io/data/emotional-ads-sales-lift-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- sales increase from emotional ads for advertising campaigns with highest emotional response<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/emotional-ads-sales-lift-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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