B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- sales effectiveness difference for emotional-goal advertising campaigns (2025)
Ads with a clearly defined emotional goal are 31% more effective at generating sales than those focusing solely on product features.
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Lighthouse Research Team
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Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://rodin.pl/blog/skuteczna-reklama-produktu/ ↗
Source Article
Skuteczna reklama produktu | Agencja Marketingu Rodin
Efektywna promocja stanowi istotny element powodzenia każdego produktu w konkurencyjnym środowisku rynkowym. Zarówno dla małych przedsiębiorstw, jak i dużych korporacji, właściwie dobrana taktyka reklamowa może istotnie podnieść poziom sprzedaży oraz wzmocnić identyfikację marki. Jednak nie da się u…
Original Research
Nielsen
· Original study ↗
Methodology
Cited as Nielsen research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
emotional-goal advertising campaigns: 31% sales effectiveness difference. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-ads-31-percent-effective-nielsen
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<blockquote cite="https://lighthousedata.io/data/emotional-ads-31-percent-effective-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- sales effectiveness difference for emotional-goal advertising campaigns<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/emotional-ads-31-percent-effective-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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