B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7%
7% -- share of emotion communicated through words for human communication (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savvy Marketers
Primary
Tier C
https://avenue9.com/blog/affinity-over-attention-using-ai-to-create-meaningful-brand-connections-wit… ↗
Source Article
Sentiment Analysis and AI Market Research with Alexandra Gonzalez > Avenue9
Original Research
Savvy Marketers
· Original study ↗
Methodology
Cited by podcast guest Alexandra Gonzalez of Savvy Marketers; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
human communication: 7% share of emotion communicated through words. Source: Savvy Marketers (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotion-communicated-through-words-7
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<blockquote cite="https://lighthousedata.io/data/emotion-communicated-through-words-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- share of emotion communicated through words for human communication<br><small>Source: Savvy Marketers (2026) · <a href="https://lighthousedata.io/data/emotion-communicated-through-words-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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