B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of purchasing decisions based on emotion for consumers (2025)
85% of people make purchasing decisions based on emotion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aesthetic Intelligence (Pauline Brown)
Primary
Tier C
https://www.mycaraquel.consulting/home ↗
Source Article
Myca Raquel Consulting | DFW Brand Strategist
We aren’t your everyday storytellers.
MRC uses brain science and the art of storytelling to help brands and train marketing teams to communicate clearly, earn trust, and drive revenue growth.
Did you know 85% of people make purchasing decisions based on emotion?
Yet, many businesses focus less on qu…
Original Research
Aesthetic Intelligence (Pauline Brown)
· Original study ↗
Methodology
Cited by consulting site, attributed to Pauline Brown's Aesthetic Intelligence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 85% share of purchasing decisions based on emotion. Source: Aesthetic Intelligence (Pauline Brown) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotion-based-purchasing-decisions-85
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<blockquote cite="https://lighthousedata.io/data/emotion-based-purchasing-decisions-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of purchasing decisions based on emotion for consumers<br><small>Source: Aesthetic Intelligence (Pauline Brown) (2025) · <a href="https://lighthousedata.io/data/emotion-based-purchasing-decisions-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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