B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- emoji usage rate for global online population (2025)
92% of the world's online population prefers using emojis for communication.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unicode
Primary
Tier C
https://smaily.com/emoji-in-email-marketing-less-words-more-feeling/ ↗
Source Article
Emojis in Email Marketing – Less Words, More Feeling
A picture is worth a thousand words. The well-known idiom is true for every aspect of life – we use images for social media, daily communication with friends and colleagues, and even for business communication.
Emojis are, therefore, on point here. They are fun, engaging, expressive, and insightful.…
Original Research
Unicode
· Original study ↗
Methodology
Data collected by Unicode, cited by Smaily
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global online population: 92% emoji usage rate. Source: Unicode (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-usage-online-population
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emoji-usage-online-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- emoji usage rate for global online population<br><small>Source: Unicode (2025) · <a href="https://lighthousedata.io/data/emoji-usage-online-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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