B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9.4%
9.4% -- pdooh penetration of dooh for EMEA pDOOH market (2025)
In 2025, pDOOH penetration of DOOH in EMEA reached 9.4%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.4%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
11
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/woo-global-pdooh-spend-study-2025 ↗
Source Article
Global pDOOH Spend Hit $1.4bn in 2025, WOO Study Shows
WOO London Congress 2026 · Research
World Out of Home Organization launches world-first global measure of programmatic DOOH advertising spend
New independently aggregated study reveals $1.4 billion in global pDOOH adspend in 2025, representing 7% of total DOOH — with 11 leading SSPs participating in…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
PwC-aggregated SSP revenue data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EMEA pDOOH market: 9.4% pdooh penetration of dooh. Source: World Out of Home Organization (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emea-pdooh-penetration-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emea-pdooh-penetration-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.4%</strong> -- pdooh penetration of dooh for EMEA pDOOH market<br><small>Source: World Out of Home Organization (2025) · <a href="https://lighthousedata.io/data/emea-pdooh-penetration-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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