C
Evidence Grade C
Use with Hedging
Aging
42x
42x — email marketing roi ecommerce for Email Marketing Ecommerce (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
42x
Unit
Ratio
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (3)
Litmus
Primary
Tier A
https://www.litmus.com/resources/email-marketing-roi/ ↗
Also cited by
2026-05-02
2026-05-03
Original Research
Litmus
· Original study ↗
Methodology
Litmus State of Email Report 2024. Average email marketing ROI of $42 return per $1 spent for ecommerce senders.
Study: Unknown
Segmentation
Industryretail_ecommerce
Channelemail
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email Marketing Ecommerce: 42x email marketing roi ecommerce. Source: Litmus (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-marketing-roi-ecommerce-email-marketing-ecommerce-2024
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-ecommerce-email-marketing-ecommerce-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42x</strong> — email marketing roi ecommerce for Email Marketing Ecommerce<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/email-marketing-roi-ecommerce-email-marketing-ecommerce-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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