C
Evidence Grade C
Use with Hedging
Aging
4.29%
4.29% — email marketing ecommerce conversion rate for Email Marketing Ecommerce (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
4.29%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
35
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (4)
Segwise
Primary
Tier A
https://segwise.ai/blog/average-roas-ecommerce-benchmarks-insights ↗
Source Article
Average ROAS for eCommerce in 2026: Benchmarks and Insights
Key Takeaways
ROAS Reality: The average ROAS for eCommerce is around 2.87:1, but this number alone doesn’t tell you if your campaigns are actually profitable or scalable.
Creative Impact: ROAS is directly influenced by your creatives. The h…
Also cited by
2026-05-01
2026-05-03
2026-05-03
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend Email, SMS and Push Marketing Statistics report 2024. Conversion rate for email-attributed ecommerce orders.
Study: Unknown
Segmentation
Industryretail_ecommerce
Channelemail
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email Marketing Ecommerce: 4.29% email marketing ecommerce conversion rate. Source: Segwise (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-marketing-ecommerce-conversion-rate-email-marketing-ecommerce-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-ecommerce-conversion-rate-email-marketing-ecommerce-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.29%</strong> — email marketing ecommerce conversion rate for Email Marketing Ecommerce<br><small>Source: Segwise (2024) · <a href="https://lighthousedata.io/data/email-marketing-ecommerce-conversion-rate-email-marketing-ecommerce-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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