B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

2% -- bounce percentage for email list (2026)

Name: Bounce Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · BillionVerify

Email bounce rates under 2% correlate strongly with better deliverability and sender reputation.

Benchmark threshold (target is under 2%)

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Attribution: BillionVerify View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

email list

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

BillionVerify Primary Tier A

https://billionverify.com/nl/blog/what-is-email-list-quality ↗

Confidence: 65/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Wat Is E-maillijstkwaliteit? Verhoog ROI met 30% door…

Eén procentpunt stijging in je bouncepercentage kan de inboxplaatsing met wel 20% verlagen en spamfilteralarmen activeren die je afzenderreputatie maandenlang beschadigen. E-mailmarketeers verliezen regelmatig duizenden aan omzet doordat ze de verborgen kwaliteitsproblemen in hun lijsten over het ho…

Also cited by

startuphub.ai https://www.startuphub.ai/

2026-08-18

forbes.com https://www.forbes.com/

2026-08-18

brevo.com https://www.brevo.com/

2026-08-18

Original Research

BillionVerify · Original study ↗

Methodology

Correlates with better deliverability and reputation

Segmentation

Industryemail_marketing RoleAll marketers Channelemail

Cite this stat

Plain Text

email list: 2% bounce percentage. Source: BillionVerify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-quality-bounce-percentage

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-list-quality-bounce-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- bounce percentage for email list<br><small>Source: BillionVerify (2026) · <a href="https://lighthousedata.io/data/email-list-quality-bounce-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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