C
Evidence Grade C
Use with Hedging
Dated
2%
2% -- bounce rate for email campaigns (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
mailfloss.com
Primary
Tier A
https://mailfloss.com/improve-email-deliverability-guide/ ↗
Source Article
Email Deliverability Guide: Get 90%+ Inbox Placement
5 Proven Ways to Improve Email Deliverability
Master email deliverability with our complete guide. Set up authentication, clean your list, boost engagement, and achieve 95%+ inbox placement rates.
How do you improve email deliverability?
Improve email deliverability by authenticating your domain, se…
Also cited by
Email Automation Services
https://www.emailautomationservices.com/features/deliverability/
2026-08-27
Original Research
mailfloss.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email campaigns: 2% bounce rate. Source: mailfloss.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-bounce-rate-threshold
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<blockquote cite="https://lighthousedata.io/data/email-bounce-rate-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- bounce rate for email campaigns<br><small>Source: mailfloss.com (2022) · <a href="https://lighthousedata.io/data/email-bounce-rate-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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