B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- website traffic increase for Elkay (2026)
Elkay.com saw a 50% increase in traffic, with 85% being campaign-generated following the 'That’s Elkay' campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier B
https://www.zenogroup.com/es/node/701 ↗
Source Article
That’s Elkay
Original Research
Zeno Group
· Original study ↗
Methodology
Agency case study reporting campaign results; 85% of traffic attributed to campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Elkay: 50% website traffic increase. Source: Zeno Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/elkay-website-traffic-increase-campaign
HTML Embed
<blockquote cite="https://lighthousedata.io/data/elkay-website-traffic-increase-campaign" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- website traffic increase for Elkay<br><small>Source: Zeno Group (2026) · <a href="https://lighthousedata.io/data/elkay-website-traffic-increase-campaign" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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