B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- consumers saying trust is deciding factor in purchasing for Consumers (2025)
81% of consumers said trust is a deciding factor in their purchasing decisions according to a 2025 Edelman study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://applaunchpartners.com/feature-updates-boost-marketing-in-2026/ ↗
Source Article
Feature Updates: Drive Q4 Growth & Boost Trust
Original Research
Edelman
· Original study ↗
Methodology
Cited from a 2025 Edelman study; survey details not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 81% consumers saying trust is deciding factor in purchasing. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-trust-purchasing-decision-2025
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<blockquote cite="https://lighthousedata.io/data/edelman-trust-purchasing-decision-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers saying trust is deciding factor in purchasing for Consumers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/edelman-trust-purchasing-decision-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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