B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- trust in business for business (global population) (2025)
62% of the global population trusts businesses, making it the most trusted institution.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier A
https://onthenettoday.beehiiv.com/p/resources-to-learn-more-about-chinese-ai-company-deepseek ↗
Source Article
Resources to learn more about Chinese AI company DeepSeek
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Original Research
Edelman
· Original study ↗
Methodology
Edelman Trust Barometer annual global survey; one point lower than previous year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business (global population): 62% trust in business. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-trust-business-2025
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<blockquote cite="https://lighthousedata.io/data/edelman-trust-business-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- trust in business for business (global population)<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/edelman-trust-business-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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