B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- consumers saying brand trust is prerequisite for purchase for consumers (2025)
81% of consumers state that trust in a brand is a prerequisite for making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://printepssw.com/insight/value-driven-services ↗
Source Article
How to Stand Out in a Crowded Print Market with Value-Driven Services
Contents The Hidden Cost of Manual Scheduling The Automation Wave is Here—And It Changes Everything What Real-Time Scheduling Actually Means for Your Floor Starting Where You Are The Practical Next...
How to Stand Out in a Crowded Print Market with Value-Driven Services
Not standing out from the cro…
Original Research
Edelman
· Original study ↗
Methodology
Edelman research cited by Print ePS
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 81% consumers saying brand trust is prerequisite for purchase. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-brand-trust-purchase-81pct
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<blockquote cite="https://lighthousedata.io/data/edelman-brand-trust-purchase-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers saying brand trust is prerequisite for purchase for consumers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/edelman-brand-trust-purchase-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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