B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
61%
61% -- share of people flagging advertising as untrustworthy for global consumers (2024)
Nearly 61% of people say they automatically flag advertising as untrustworthy or biased, according to the 2024 Edelman Trust Barometer.
- Source text states 'nearly 61%'
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Lighthouse Research Team
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://romitpr.com/the-1-problem-a-pr-agency-solves-for-modern-businesses/ ↗
Source Article
| The #1 Problem a PR Agency Solves for Modern Businesses Public Relations Agency in Delhi
In the hyper-competitive corridors of Delhi’s business hubs, from the tech startups of Gurgaon to the corporate powerhouses of Noida, a recurring question echoes in boardrooms: “Why should we invest in PR when we can just buy ads?” The misconception that PR is merely about “getting a story in the pa…
Original Research
Edelman
· Original study ↗
Methodology
Cited from the 2024 Edelman Trust Barometer; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 61% share of people flagging advertising as untrustworthy. Source: Edelman (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-advertising-untrustworthy-2024
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<blockquote cite="https://lighthousedata.io/data/edelman-advertising-untrustworthy-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of people flagging advertising as untrustworthy for global consumers<br><small>Source: Edelman (2024) · <a href="https://lighthousedata.io/data/edelman-advertising-untrustworthy-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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