B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- store traffic lift for Eddie Bauer in-store digital signage (2008)
Store traffic increased 23 percent in an experiment with Eddie Bauer when paper signage was replaced with digital signs that change during the day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
futureofadvertising.wordpress.com
Primary
Tier C
https://futureofadvertising.wordpress.com/2008/12/05/digital-signage/ ↗
Source Article
Digital Signage
Message Characteristics: Shoppers are most responsive to “news” and least responsive to traditional brand messages.
Product: category is a key factor – food/entertainment have the highest lift.
Moderating Variables: need state of shopper (message receptiveness varies by time of day and day of the we…
Original Research
futureofadvertising.wordpress.com
· Original study ↗
Methodology
In-store experiment replacing paper signage with time-varying digital signs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Eddie Bauer in-store digital signage: 23% store traffic lift. Source: futureofadvertising.wordpress.com (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eddie-bauer-digital-signage-traffic-lift
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<blockquote cite="https://lighthousedata.io/data/eddie-bauer-digital-signage-traffic-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- store traffic lift for Eddie Bauer in-store digital signage<br><small>Source: futureofadvertising.wordpress.com (2008) · <a href="https://lighthousedata.io/data/eddie-bauer-digital-signage-traffic-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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