B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
63%
63% -- share of businesses without structured cro approach for businesses (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier C
https://kirro.io/cro-process ↗
Source Article
CRO Process: 5 Steps to Better Conversions
The CRO process is a repeating cycle: research what’s broken, form a guess about how to fix it, test that guess, and learn from the result. Then do it again. It’s how you stop guessing about your website and start knowing what works.
Most companies skip this entirely. An Econsultancy study of 450+ b…
Original Research
Econsultancy
· Original study ↗
Methodology
Econsultancy survey of 450+ businesses, cited by kirro.io
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 63% share of businesses without structured cro approach. Source: Econsultancy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/econsultancy-cro-no-structured-approach
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<blockquote cite="https://lighthousedata.io/data/econsultancy-cro-no-structured-approach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of businesses without structured cro approach for businesses<br><small>Source: Econsultancy (2025) · <a href="https://lighthousedata.io/data/econsultancy-cro-no-structured-approach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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