B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

84%

84% -- bundle adoption rate for The Economist (2026)

2026  · antoinebuteau.com

The dummy print-only anchor drove bundle adoption for The Economist from 32% up to 84%.

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Attribution: antoinebuteau.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
The Economist
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
antoinebuteau.com Primary Tier C
https://www.antoinebuteau.com/don-t-price-the-product-product-the-price-book-summary/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
Don't Price the Product; Product the Price: Book Summary
Original Research
antoinebuteau.com · Original study ↗

Famous pricing experiment cited in book summary

Methodology documented
Industrymarketing
Plain Text
The Economist: 84% bundle adoption rate. Source: antoinebuteau.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/economist-anchor-bundle-adoption-84
HTML Embed
<blockquote cite="https://lighthousedata.io/data/economist-anchor-bundle-adoption-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- bundle adoption rate for The Economist<br><small>Source: antoinebuteau.com (2026) · <a href="https://lighthousedata.io/data/economist-anchor-bundle-adoption-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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