B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of shoppers concerned economy will impact holiday spending for global holiday shoppers (2025)
Roughly 75% of global holiday shoppers surveyed are concerned that economic factors such as inflation, the job market, and interest rates will impact their holiday spending.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GumGum
Primary
Tier A
https://es.gumgum.com/press-releases/global-holiday-budgets-survey ↗
Source Article
Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds
GumGum, the contextual-first technology leader, today released new findings from its global holiday shopping survey of 3,000 consumers across the U.S., UK, Canada, Germany, Belgium, and Australia. The research reveals widespread financial caution among shoppers as they prepare for the holiday season…
Original Research
GumGum
· Original study ↗
Methodology
GumGum global holiday shopping survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global holiday shoppers: 75% share of shoppers concerned economy will impact holiday spending. Source: GumGum (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/economic-concern-holiday-spending-2025
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<blockquote cite="https://lighthousedata.io/data/economic-concern-holiday-spending-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of shoppers concerned economy will impact holiday spending for global holiday shoppers<br><small>Source: GumGum (2025) · <a href="https://lighthousedata.io/data/economic-concern-holiday-spending-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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