B Evidence Grade B Safe to Cite Dated

28.87%

28.87% -- percentage increase in conversion rates with user generated content for e-commerce websites (2020-05)

Name: Percentage Increase In Conversion Rates With User Generated Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-03

2020-05 · Similarweb

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Attribution: Similarweb View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

28.87%

Unit

Percentage

Data Vintage

2020-05

Entity

e-commerce websites

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

74/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (11)

Similarweb Primary Tier A

Confidence: 95/100 Vintage: 2020-05 Channel: Cc Extraction

Source Article

eCommerce Digital Benchmarking Examples – 2020 Compilation

2020 : Benchmark de l’industrie pour élaborer et booster votre stratégie e-commerce Si vous êtes un expert du marketing ou un analyste travaillant dans le numérique, mesurer la performance des utilisateurs est probablement l’une de vos principales missions. Mais pour le faire efficacement, vous deve…

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Tagshop.ai https://tagshop.ai/id/blog/user-generated-content-statistics/

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Plangphalla https://plangphalla.com/online-reputation-management-with-video-visual-ugc-stren…

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Mediabrief.com https://mediabrief.com/festive-sale-volumes-up-37-over-last-year-unicommerce/

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Elogia https://elogia.net/platanomelon-outbound/

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Divimode https://divimode.com/how-to-create-a-single-page-website/

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(un)Common Logic https://blog.uncommonlogic.com/the-post-holiday-slump-how-e-commerce-leaders-can…

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Original Research

Similarweb · Original study ↗

Methodology

Similarweb data

Segmentation

IndustryeCommerce Channelsearch

Cite this stat

Plain Text

e-commerce websites: 28.87% percentage increase in conversion rates with user generated content. Source: Similarweb (2020-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-traffic-source-organic-search-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ecommerce-traffic-source-organic-search-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.87%</strong> -- percentage increase in conversion rates with user generated content for e-commerce websites<br><small>Source: Similarweb (2020-05) · <a href="https://lighthousedata.io/data/ecommerce-traffic-source-organic-search-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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