B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25.7%
25.7% -- organic traffic share for global eCommerce websites (2022-01)
In January 2022, organic search accounted for 25.7% of total traffic across global eCommerce websites.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25.7%
Unit
Percentage
Data Vintage
2022-01
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (2)
Similarweb
Primary
Tier A
https://www.similarweb.com/blog/es/ecommerce/retail-insights/ecommerce-benchmarks-metrics/ ↗
Source Article
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Also cited by
statista.com
https://www.statista.com/
2026-08-15
Original Research
Similarweb
· Original study ↗
Methodology
Data from Similarweb analyzing traffic sources.
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
Channelorganic_search
Cite this stat
Plain Text
global eCommerce websites: 25.7% organic traffic share. Source: Similarweb (2022-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-traffic-share-organic-january-2022
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<blockquote cite="https://lighthousedata.io/data/ecommerce-traffic-share-organic-january-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.7%</strong> -- organic traffic share for global eCommerce websites<br><small>Source: Similarweb (2022-01) · <a href="https://lighthousedata.io/data/ecommerce-traffic-share-organic-january-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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