B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- startup failure rate for e-commerce startups (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSignals
Primary
Tier C
https://www.zest-logic.com/blogs/news/why-shopify-is-the-best-platform-for-starting-your-online-busi… ↗
Source Article
Why Shopify is the Best Platform for Starting Your Online Business in 2025
“Shopify is king when it comes to easy setup and simplicity, particularly if you have little to no technical skills. It's the best all-in-one e-commerce platform.” - Neil Patel, Digital Marketing Expert
Starting an online business in 2025 comes with a wide range of platform choices, each with its st…
Original Research
MarketingSignals
· Original study ↗
Methodology
Attributed in-text to MarketingSignals; underlying methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce startups: 90% startup failure rate. Source: MarketingSignals (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-startup-failure-rate-120-days
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<blockquote cite="https://lighthousedata.io/data/ecommerce-startup-failure-rate-120-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- startup failure rate for e-commerce startups<br><small>Source: MarketingSignals (2025) · <a href="https://lighthousedata.io/data/ecommerce-startup-failure-rate-120-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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