B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- landed gross margin benchmark for ecommerce businesses (2025)
Darkroom recommends that ecommerce businesses aim for a landed gross margin at or above 50% after accounting for COGS and shipping/fulfillment costs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/observatory/bracing-for-seasonality-cash-flow ↗
Source Article
Strategies for Seasonal Cash Flow Management - DRU
BUSINESS STRATEGIES
Bracing for Seasonality & Cash Flow
Written by Darkroom leardership
Many businesses sell products and services that are subject to higher or lower demand at certain points throughout the year. This is referred to as “seasonality,” and needs to be considered thoughtfully when appr…
Original Research
Darkroom Agency
· Original study ↗
Methodology
Agency-recommended benchmark after COGS and shipping/fulfillment costs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce businesses: 50% landed gross margin benchmark. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-landed-gross-margin-benchmark-50
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<blockquote cite="https://lighthousedata.io/data/ecommerce-landed-gross-margin-benchmark-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- landed gross margin benchmark for ecommerce businesses<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/ecommerce-landed-gross-margin-benchmark-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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