B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumer preference for eco friendly packaging for UK/global consumers (2021)
60% of people go out of their way to purchase products from brands using eco-friendly packaging.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.hooleybrown.com/blog-post/7-sustainable-packaging-innovations ↗
Source Article
7 sustainable packaging innovations every CPG brand can learn from
The global pandemic gave consumers time to think about their values. For many people, reducing their environmental footprint came high on the list.
McKinsey research found that households used lockdown as an opportunity to change their behaviour and increase their green credentials – with 60% of peo…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research on consumer behavior during pandemic lockdowns, as cited by Hooley Brown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK/global consumers: 60% consumer preference for eco friendly packaging. Source: McKinsey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eco-friendly-packaging-purchase-preference
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<blockquote cite="https://lighthousedata.io/data/eco-friendly-packaging-purchase-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer preference for eco friendly packaging for UK/global consumers<br><small>Source: McKinsey (2021) · <a href="https://lighthousedata.io/data/eco-friendly-packaging-purchase-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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