B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5
5 -- earned media roi vs paid advertising for earned media (2026)
Earned media delivers 4.7 times the ROI of paid advertising.
- Original research study or methodology not cited
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thebrandsaloon.com
Primary
Tier C
https://www.thebrandsaloon.com/in-en/pr-public-relations-services/ ↗
Source Article
Leading PR and Communications Agency in India
Consistent narrative building
Leadership Visibility
Thought leadership amplification
Earned trust delivered
Credibility-led PR campaigns
Media Visibility
Strategic PR storytelling
Proactive communication strategy
#1 Ranked Keywords
Organic Traffic
Leads
Clicks
Views
Awards & Recognition
The global P…
Original Research
thebrandsaloon.com
· Original study ↗
Methodology
Unattributed benchmark cited on agency services page; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
earned media: 5 earned media roi vs paid advertising. Source: thebrandsaloon.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/earned-media-roi-4-7x-paid
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<blockquote cite="https://lighthousedata.io/data/earned-media-roi-4-7x-paid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- earned media roi vs paid advertising for earned media<br><small>Source: thebrandsaloon.com (2026) · <a href="https://lighthousedata.io/data/earned-media-roi-4-7x-paid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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