B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- share of search queries using earned media as source for Gemini and ChatGPT (2026)
82% to 89% of search queries across Gemini and ChatGPT use earned media as a source.
- Reported as a range (82-89%) from University of Toronto research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
truth-creative.co.uk
Primary
Tier C
https://www.truth-creative.co.uk/news-views/30/1/2026/geo-pr-wins-when-ai-answers-first ↗
Source Article
GEO: PR wins when AI answers first. — Truth Creative – A Manchester based Design | Branding | Digital | PR Agency
GEO: PR wins when AI answers first.
There’s a new acronym in town and it’s redefining how your brand gets noticed. We’ve been discussing AI in PR circles for several years now. Specifically, how to actively embrace its power and speed without losing people-led expertise and knowledge.
AI is certainl…
Original Research
truth-creative.co.uk
· Original study ↗
Methodology
Range 82-89%, midpoint used; original study not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gemini and ChatGPT: 82% share of search queries using earned media as source. Source: truth-creative.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/earned-media-ai-search-queries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/earned-media-ai-search-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of search queries using earned media as source for Gemini and ChatGPT<br><small>Source: truth-creative.co.uk (2026) · <a href="https://lighthousedata.io/data/earned-media-ai-search-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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