B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- consumer preference share for Earl Grey tea (UK consumers) (2009)
Earl Grey tea received 14% of the vote in a Waitrose Food Illustrated magazine survey, making it the UK's second favourite tea.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Waitrose Food Illustrated
Primary
Tier B
http://www.tea.co.uk/news-article/a-grey-area:-all-about-earl-grey ↗
Source Article
A Grey Area: All about Earl Grey
Original Research
Waitrose Food Illustrated
· Original study ↗
Methodology
Survey by Waitrose Food Illustrated magazine on UK tea preferences
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Earl Grey tea (UK consumers): 14% consumer preference share. Source: Waitrose Food Illustrated (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/earl-grey-second-favourite-tea-uk-2009
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<blockquote cite="https://lighthousedata.io/data/earl-grey-second-favourite-tea-uk-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- consumer preference share for Earl Grey tea (UK consumers)<br><small>Source: Waitrose Food Illustrated (2009) · <a href="https://lighthousedata.io/data/earl-grey-second-favourite-tea-uk-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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