B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- online visibility decrease for hotels and short-term rentals on OTAs (2025)
Not using dynamic rate plans decreases online visibility on OTAs by an average of 19%.
- Based on Otamiser internal research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Otamiser
Primary
Tier B
https://www.otamiser.com/blog/what-is-the-impact-of-a-channel-manager-on-your-ota-ranking ↗
Source Article
What is the Impact of a channel manager on your OTA ranking? | Otamiser
What is a channel manager for hotels and short-term rentals?
Before we explain what exactly a channel manager is, we have to understand the concept of connectivity providers and APIs.
APIs (Application Programming Interface) are the means for one program to talk to another. You can compare an API to…
Original Research
Otamiser
· Original study ↗
Methodology
Otamiser proprietary research on OTA visibility
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotels and short-term rentals on OTAs: 19% online visibility decrease. Source: Otamiser (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dynamic-rate-plans-visibility-decrease-19
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dynamic-rate-plans-visibility-decrease-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- online visibility decrease for hotels and short-term rentals on OTAs<br><small>Source: Otamiser (2025) · <a href="https://lighthousedata.io/data/dynamic-rate-plans-visibility-decrease-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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