B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- payment recovery rate for Subscription businesses using dunning (2025)
A good dunning system recovers 50% to 70% of involuntary failed subscription payments.
- Source provides a range of 50–70% rather than a single discrete point estimate of 50%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
payfacile.com
Primary
Tier C
https://www.payfacile.com/en/blog/subscription-commerce/coach-recurring-payment ↗
Source Article
Coach: Get Paid Recurring Without Technical Tools
The problem: billing per session means starting from zero each month
The coaching market in France is worth €750–800 million in 2025, growing 12–15% annually. Yet the daily reality for most coaches is less rosy: between clients, revenue drops to zero.
The classic model — billing €80–120 per session …
Original Research
payfacile.com
· Original study ↗
Methodology
Range 50–70%; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription businesses using dunning: 50% payment recovery rate. Source: payfacile.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunning-recovery-rate
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<blockquote cite="https://lighthousedata.io/data/dunning-recovery-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- payment recovery rate for Subscription businesses using dunning<br><small>Source: payfacile.com (2025) · <a href="https://lighthousedata.io/data/dunning-recovery-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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