B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- brand fund fee percentage of gross sales for Dunkin' (2025)
Dunkin' collects 5 percent of gross sales for its brand fund.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revscale.com
Primary
Tier B
https://revscale.com/blog/franchise-marketing-fund-attribution ↗
Source Article
Franchise Marketing Fund Waste: The Attribution Fix | Revscale
Why Franchise Marketing Funds Get Wasted Without Location-Level Attribution
A 120-unit home services brand collects 2 percent of gross sales into its national marketing fund. At an average unit volume of $1.2 million, that is roughly $2.9 million a year. The quarterly fund report shows impressions, …
Original Research
revscale.com
· Original study ↗
Methodology
Franchise brand fund fee disclosed in FDD
Methodology documented
Segmentation
IndustryFood & Beverage
Company SizeMid-market
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Dunkin': 5% brand fund fee percentage of gross sales. Source: revscale.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunkin-ad-fund-fee-5-percent
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<blockquote cite="https://lighthousedata.io/data/dunkin-ad-fund-fee-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- brand fund fee percentage of gross sales for Dunkin'<br><small>Source: revscale.com (2025) · <a href="https://lighthousedata.io/data/dunkin-ad-fund-fee-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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