B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- brand affiliation for people like them for Dunelm (2023)
32% of consumers affiliate Dunelm with being 'for people like them'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
96,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/is-staying-in-still-the-new-going-out/ ↗
Source Article
Is staying in still the new going out? - Savanta
The White Company has been one of the stand-out performers this year, rising 21 places since 2022.
We recently launched BrandVue’s Most Loved Retail Brands 2023 report, providing insight into which retailers UK adults have the closest emotional connection with.
Drawing on findings from the report, w…
Original Research
Savanta
· Original study ↗
Methodology
BrandVue daily brand tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dunelm: 32% brand affiliation for people like them. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunelm-people-like-them-association-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dunelm-people-like-them-association-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand affiliation for people like them for Dunelm<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/dunelm-people-like-them-association-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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