B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19,000
19,000 -- petition signatures for National Organization for Marriage 'Dump Starbucks' petition (2012-03)
The National Organization for Marriage's 'Dump Starbucks' petition received 19,000 signatures in its first five days.
- Reported by an opposing campaign/source
- Source notes authenticity and tracking issues with the petition count
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19,000
Unit
Count
Data Vintage
2012-03
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SumOfUs / ThinkProgress
Primary
Tier B
http://sumofus.org/press/starbucks-boycott-over-marriage-equality-spurs-tenfold-backlash/ ↗
Source Article
SumOfUs
Original Research
SumOfUs / ThinkProgress
· Original study ↗
Methodology
Petition signature count reported by ThinkProgress citing campaign data
Methodology documented
Segmentation
IndustryNon-profit
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
National Organization for Marriage 'Dump Starbucks' petition: 19,000 petition signatures. Source: SumOfUs / ThinkProgress (2012-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dump-starbucks-petition-signatures-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dump-starbucks-petition-signatures-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19,000</strong> -- petition signatures for National Organization for Marriage 'Dump Starbucks' petition<br><small>Source: SumOfUs / ThinkProgress (2012-03) · <a href="https://lighthousedata.io/data/dump-starbucks-petition-signatures-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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