B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- dtc gross margin for DTC wineries (2026)
Solid performing DTC wineries maintain a DTC gross margin above 60 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OrderPort
Primary
Tier B
https://orderport.net/decanted-industry-insights-by-orderport/measuring-digital-engagement-in-dtc-wi… ↗
Source Article
Measuring Digital Engagement in DTC Wine Sales: A Practical Guide for Wineries
4 min read
Top Winery Reports Every Tasting Room, Club, and eCommerce Team Should Be Using
Essential Winery Reports That Help You Make Better Decisions Reporting should answer questions, not create more work. Running a winery generates...
8 min read
Marketing : Updated on February 3, 2026
Wine
Winer…
Original Research
OrderPort
· Original study ↗
Methodology
Industry benchmarking data cited by OrderPort for DTC wine operations
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 60% | |
| 2026 (current) | 70% | +16.7% |
Segmentation
Industryecommerce
Cite this stat
Plain Text
DTC wineries: 60% dtc gross margin. Source: OrderPort (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-winery-gross-margin-benchmark-60
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<blockquote cite="https://lighthousedata.io/data/dtc-winery-gross-margin-benchmark-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- dtc gross margin for DTC wineries<br><small>Source: OrderPort (2026) · <a href="https://lighthousedata.io/data/dtc-winery-gross-margin-benchmark-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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