B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

15%

15% -- paid acquisition budget share single purchase customers for Average DTC ecommerce brand (2026)

Name: Paid Acquisition Budget Share Single Purchase Customers Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · n=50 · AdZeta

The average DTC brand allocates 15% to 40% of its paid acquisition budget to customers who make one purchase and never return.

Reported as a range (15% to 40%)

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Attribution: AdZeta View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2026

Entity

Average DTC ecommerce brand

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AdZeta Primary Tier B

https://www.adzeta.io/whitepapers/the-hidden-cost-of-first-order-aov-optimization-pltv-bidding ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

The Hidden Cost Of First Order Aov Optimization Pltv Bidding

Original Research

AdZeta · Original study ↗

Methodology

Reported as a range of 15-40% of paid acquisition budget allocated to customers who make one purchase and never return; midpoint 27.5% used per normalization guidelines. Based on AdZeta DTC client data across 50+ brands.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Average DTC ecommerce brand: 15% paid acquisition budget share single purchase customers. Source: AdZeta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-paid-budget-single-purchase-churners-share

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<blockquote cite="https://lighthousedata.io/data/dtc-paid-budget-single-purchase-churners-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- paid acquisition budget share single purchase customers for Average DTC ecommerce brand<br><small>Source: AdZeta (2026) · <a href="https://lighthousedata.io/data/dtc-paid-budget-single-purchase-churners-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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