B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- dsp fee share of media spend for Programmatic DSP platforms (2026)
DSP technology fees typically represent 10% to 15% of media spend.
- Reported as a typical industry cost range
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clarigital
Primary
Tier C
https://www.clarigital.com/codex/programmatic/programmatic-advertising-fundamentals/ ↗
Source Article
Programmatic Advertising Fundamentals: How | Digital Codex
What You Will Learn
- How the programmatic ecosystem connects advertisers to publishers through DSPs, SSPs, and ad exchanges
- The exact sequence of a real-time bidding auction — what happens in 100 milliseconds
- The four deal types from open auction through programmatic guaranteed
- Why programmat…
Original Research
Clarigital
· Original study ↗
Methodology
Typical DSP technology fee range presented in article's supply-chain cost table (10–15% of media spend); midpoint 12.5% used. No measurement year or named study given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Programmatic DSP platforms: 10% dsp fee share of media spend. Source: Clarigital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dsp-fee-share-of-media-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dsp-fee-share-of-media-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- dsp fee share of media spend for Programmatic DSP platforms<br><small>Source: Clarigital (2026) · <a href="https://lighthousedata.io/data/dsp-fee-share-of-media-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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