B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.6%
2.6% -- plan switch rate for Top-five US healthcare payer (ACA members contacted via conversational outreach) (2025)
About 2.6% of new ACA members contacted via Drips conversational outreach decided to switch to a different plan from the payer.
- Case study self-reported by vendor Drips for a single top-five healthcare payer client
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Drips
Primary
Tier B
https://drips.com/case-studies/how-a-top-five-healthcare-payer-reimagined-new-member-education ↗
Source Article
New Member Education Case Study | Drips
- Drips helped a top-five healthcare payer educate new ACA members about plan benefits and limitations before dissatisfaction escalated.
- Conversational outreach answered member questions, surfaced pain points, and scheduled agent calls when members needed a different plan.
- The payer improved eng…
Original Research
Drips
· Original study ↗
Methodology
Vendor case study; share of contacted members who switched plans within the payer's portfolio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-five US healthcare payer (ACA members contacted via conversational outreach): 2.6% plan switch rate. Source: Drips (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/drips-healthcare-payer-plan-switch-rate-2-6
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<blockquote cite="https://lighthousedata.io/data/drips-healthcare-payer-plan-switch-rate-2-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- plan switch rate for Top-five US healthcare payer (ACA members contacted via conversational outreach)<br><small>Source: Drips (2025) · <a href="https://lighthousedata.io/data/drips-healthcare-payer-plan-switch-rate-2-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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