B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$571,947
$571,947 -- linear tv ad spend for Dr Squatch (2025-01)
Dr Squatch spent $571,947 on linear TV advertising in January 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$571,947
Unit
Currency Usd
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/dr-squatch ↗
Source Article
Dr Squatch TV Ad Spend & Reach
Dr Squatch TV Ad Spend & Reach
Reach More Dr Squatch Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in January 2025
Ad Spend
$571,947
Missed Opportunity
88%
of target customers NOT reached
Only 11.6% reach rate = 3.5M at $163.27 per…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Data provided by Nielsen Ad Intel as of January 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dr Squatch: $571,947 linear tv ad spend. Source: Nielsen Ad Intel (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dr-squatch-linear-tv-ad-spend-jan-2025
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<blockquote cite="https://lighthousedata.io/data/dr-squatch-linear-tv-ad-spend-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$571,947</strong> -- linear tv ad spend for Dr Squatch<br><small>Source: Nielsen Ad Intel (2025-01) · <a href="https://lighthousedata.io/data/dr-squatch-linear-tv-ad-spend-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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