B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- share of app downloads from app store search for app stores (Google Play, Apple App Store) (2026)
72% of app downloads originate from users searching directly within app stores like Google Play and the Apple App Store.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/app-marketing-why-84-fail-how-to-win/ ↗
Source Article
App Marketing: Win Where 84% Fail
Original Research
IAB
· Original study ↗
Methodology
IAB report as cited by article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app stores (Google Play, Apple App Store): 72% share of app downloads from app store search. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/downloads-app-store-search-72pct
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<blockquote cite="https://lighthousedata.io/data/downloads-app-store-search-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of app downloads from app store search for app stores (Google Play, Apple App Store)<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/downloads-app-store-search-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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