B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$20,000,000
$20,000,000 -- acquisition price for Dotdigital / Social Snowball (2025)
Dotdigital acquired Social Snowball with an upfront cash consideration of $20M USD.
- Excludes $15M earnout over 2 years contingent on performance targets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$20,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quartermast
Primary
Tier B
https://www.quartermast.com/content/dotdigital-acquires-social-snowball ↗
Source Article
Dotdigital Acquires Social Snowball — Quartermast
Dotdigital Acquires Social Snowball
Dotdigital acquired Social Snowball ☃️ for $20M upfront + $15M earnout.
Here are the highlights, and what it means for the influencer marketing industry:
𝐁𝐮𝐲𝐞𝐫 𝐏𝐫𝐨𝐟𝐢𝐥𝐞
• Dotdigital, a British customer experience and data platform (CXDP).
• Founded in 1999.
• 4,000…
Original Research
Quartermast
· Original study ↗
Methodology
Max consideration: $20M cash upfront plus $15M earnout over 2 years contingent on growth/margin targets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dotdigital / Social Snowball: $20,000,000 acquisition price. Source: Quartermast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dotdigital-social-snowball-acquisition-price
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dotdigital-social-snowball-acquisition-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20,000,000</strong> -- acquisition price for Dotdigital / Social Snowball<br><small>Source: Quartermast (2025) · <a href="https://lighthousedata.io/data/dotdigital-social-snowball-acquisition-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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