B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- return on investment for door hanger direct marketing (2020)
In typical times, door hangers show a return on investment of between 4% and 8%.
- Reported as a range between 4% and 8%
- Appears to describe response/conversion rate (40 to 80 customers per 1,000 doors) despite using the term ROI
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
restaurant.menufy.com
Primary
Tier C
https://restaurant.menufy.com/article/restaurant-marketing-during-covid-19 ↗
Source Article
How to Market Your Restaurant During a Pandemic
As we learned quickly during the COVID-19 pandemic of 2020, restaurants are hit particularly hard during a disaster. To minimize the weight of challenges during this or any future crisis, it's essential to have a quality marketing plan. These tips can help your restaurant stay afloat during such try…
Original Research
restaurant.menufy.com
· Original study ↗
Methodology
Range 4%-8%; midpoint 6% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
door hanger direct marketing: 4% return on investment. Source: restaurant.menufy.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/door-hanger-roi
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<blockquote cite="https://lighthousedata.io/data/door-hanger-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- return on investment for door hanger direct marketing<br><small>Source: restaurant.menufy.com (2020) · <a href="https://lighthousedata.io/data/door-hanger-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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