B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- top of mind awareness uplift for 3D DOOH creative (2026)
3D DOOH creative delivered a 10% uplift in top-of-mind awareness compared to a control group.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
7,513
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://www.vistarmedia.com/blog/vistar-media-research-reveals-3d-motion-creative-is-67-more-effecti… ↗
Source Article
Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns
Original Research
Vistar Media
· Original study ↗
Methodology
3D assets vs control group for Top-of-Mind Awareness
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
3D DOOH creative: 10% top of mind awareness uplift. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-3d-toma-uplift-10
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dooh-3d-toma-uplift-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- top of mind awareness uplift for 3D DOOH creative<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/dooh-3d-toma-uplift-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.