B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- brand awareness effectiveness uplift for 3D DOOH creative (vs no motion) (2026)
3D motion creative is 67% more effective at driving brand awareness / TOMA compared to when no motion was applied.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
7,513
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://www.vistarmedia.com/blog/vistar-media-research-reveals-3d-motion-creative-is-67-more-effecti… ↗
Source Article
Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns
Original Research
Vistar Media
· Original study ↗
Methodology
3D creative effectiveness for brand awareness vs no motion applied
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
3D DOOH creative (vs no motion): 67% brand awareness effectiveness uplift. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-3d-brand-awareness-67-more-effective
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<blockquote cite="https://lighthousedata.io/data/dooh-3d-brand-awareness-67-more-effective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- brand awareness effectiveness uplift for 3D DOOH creative (vs no motion)<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/dooh-3d-brand-awareness-67-more-effective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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