B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- donor discovery via friends family for US donors (2026)
71% of all donors learn about new causes and giving opportunities through friends and family.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
betterpayment.co
Primary
Tier C
https://betterpayment.co/peer-to-peer-fundraising/ ↗
Source Article
How Peer-to-Peer Fundraising Helps You Reach More Donors Faster
Original Research
betterpayment.co
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US donors: 71% donor discovery via friends family. Source: betterpayment.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donors-learn-causes-friends-family-71
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<blockquote cite="https://lighthousedata.io/data/donors-learn-causes-friends-family-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- donor discovery via friends family for US donors<br><small>Source: betterpayment.co (2026) · <a href="https://lighthousedata.io/data/donors-learn-causes-friends-family-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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