B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- donor increase giving rate for nonprofit donors (2025)
74% of donors are more likely to increase their donation amount and/or give outside of their regular cadence if there is a compelling reason to motivate them.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CampaignMonitor
Primary
Tier C
https://www.melissakelly.com/blog/how-nonprofits-can-inspire-and-engage-donors-and-volunteers-throug… ↗
Source Article
How Nonprofits Can Inspire and Engage Donors and Volunteers through Visual Storytelling — Melissa Kelly Photography
How Nonprofits Can Inspire and Engage Donors and Volunteers through Visual Storytelling
In a culture inundated with constant information, storytelling remains one of the most powerful tools to capture an audience. Through narratives, we weave connections, evoke emotions, and inspire action. For nonp…
Original Research
CampaignMonitor
· Original study ↗
Methodology
Cited from CampaignMonitor research in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit donors: 74% donor increase giving rate. Source: CampaignMonitor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donors-increase-giving-compelling-reason
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<blockquote cite="https://lighthousedata.io/data/donors-increase-giving-compelling-reason" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- donor increase giving rate for nonprofit donors<br><small>Source: CampaignMonitor (2025) · <a href="https://lighthousedata.io/data/donors-increase-giving-compelling-reason" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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