B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- traffic drop per additional letter for websites with domain names longer than 7 letters (2025)
With each additional letter in a domain name, especially for names longer than 7 letters, site traffic/visitability decreases by approximately 4%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rodin.pl
Primary
Tier C
https://rodin.pl/blog/jaki-wplyw-na-pozycje-w-google-ma-nazwa-domeny/ ↗
Source Article
Jaki wpływ na pozycje w Google ma nazwa domeny? | Rodin
Wpływ nazwy domeny na pozycjonowanie w Google
Czy nazwa domeny wpływa na SEO? To jedno z częstszych pytań, które zadają osoby planujące nową stronę internetową. Czy lepiej, by domena odzwierciedlała markę (np. Google, Twitter), czy zawierała słowa kluczowe związane z branżą, jak np. softwarehouse.pl…
Original Research
rodin.pl
· Original study ↗
Methodology
Cited research on domain name length and site visitability; original study not identified
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelorganic_search
Cite this stat
Plain Text
websites with domain names longer than 7 letters: 4% traffic drop per additional letter. Source: rodin.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/domain-name-length-traffic-drop-4pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/domain-name-length-traffic-drop-4pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- traffic drop per additional letter for websites with domain names longer than 7 letters<br><small>Source: rodin.pl (2025) · <a href="https://lighthousedata.io/data/domain-name-length-traffic-drop-4pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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