B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

69%

69% -- dog owners multi category purchase share for US dog owners (2025-03)

Name: Dog Owners Multi Category Purchase Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2025-03 · n=1,201 · Nextin Research

69% of US dog owners purchased products across 4 or more pet product categories in the prior year.

Self-reported behavior over the prior 12 months
Balanced non-probability online panel sample

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Attribution: Nextin Research View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

69%

Unit

Percentage

Data Vintage

2025-03

Entity

US dog owners

Sample Size

1,201

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nextin Research Primary Tier A

https://www.nextinresearch.com/consumer-insights-report/dog-market-trends ↗

Confidence: 62/100 Vintage: 2025-03 Channel: Deep Crawl

Source Article

Dog Nutrition & Care Consumer Insight Report | Nextin™ Research

Nextin's online reports are comprehensive reference tools that help you connect the dots and take action. They are searchable, interactive, and accessible right in your browser. They are compatible with screen readers and viewable on any device. Market Coverage This Nextin™ report features comprehen…

Original Research

Nextin Research · Original study ↗

Methodology

Online panel survey of 1,201 U.S. adults 18+ owning at least one dog, fielded March 2025 by Nextin Research (panel via Dynata); self-reported purchases over prior 12 months; non-probability sample balanced for gender and region, directional MoE ±2.8% at 95% confidence; differences tested at p<0.05.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

US dog owners: 69% dog owners multi category purchase share. Source: Nextin Research (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dog-owners-4plus-pet-categories-purchase-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/dog-owners-4plus-pet-categories-purchase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- dog owners multi category purchase share for US dog owners<br><small>Source: Nextin Research (2025-03) · <a href="https://lighthousedata.io/data/dog-owners-4plus-pet-categories-purchase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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