B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- employee advocacy program retention rate for Dodo Brands LinkedIn training participants (ModumUp program) (2025)
70% of Dodo Brands employees who took part in ModumUp's LinkedIn training program continued managing their LinkedIn profiles after completing it.
- Single company case study outcome with a small sample size (n=30).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
30
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ModumUp
Primary
Tier B
https://modumup.com/case-studies/dodo_brands ↗
Source Article
Dodo Brands Case Study: Recipe for Effective Social Selling on LinkedIn
Dodo Brands Case Study: Recipe for Effective Social Selling on LinkedIn
Expectation: Managing my profile on social media is too resource-intensive for me. I'll just waste my time; it's not even worth starting.
Reality: Having an expert profile on social media adds value to an employee and expands th…
Original Research
ModumUp
· Original study ↗
Methodology
Case study follow-up after 3 online workshops on personal branding/social selling; single-company program outcome, not an aggregate industry survey
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Dodo Brands LinkedIn training participants (ModumUp program): 70% employee advocacy program retention rate. Source: ModumUp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dodo-brands-employee-linkedin-profile-retention
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<blockquote cite="https://lighthousedata.io/data/dodo-brands-employee-linkedin-profile-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- employee advocacy program retention rate for Dodo Brands LinkedIn training participants (ModumUp program)<br><small>Source: ModumUp (2025) · <a href="https://lighthousedata.io/data/dodo-brands-employee-linkedin-profile-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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