B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumer purchase intent rate for consumers viewing disability-inclusive companies (2025)
80% of consumers who hold a favorable impression of companies including people with disabilities in marketing express a desire to do more business with such inclusive companies.
- Secondary citation without named original study or sample size
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
misfitmediaagency.com
Primary
Tier B
https://misfitmediaagency.com/disability-inclusion-marketing-blog/not-an-ad-but-it-should-be-bala-ba… ↗
Source Article
how to market to the disability community — Misfit Media – Disabled Creative Agency
Not An Ad (But it should be): Bala Bangles
I almost failed gym class growing up. Not because I had really bad asthma (although I did) but because I’d forge notes from my parents to get me out of gym class. Phyed was the class that made me feel most “othered” due to my disability and I swore up and d…
Original Research
misfitmediaagency.com
· Original study ↗
Methodology
Research statistics cited by blog without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers viewing disability-inclusive companies: 80% consumer purchase intent rate. Source: misfitmediaagency.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/do-business-disability-inclusive-companies
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<blockquote cite="https://lighthousedata.io/data/do-business-disability-inclusive-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer purchase intent rate for consumers viewing disability-inclusive companies<br><small>Source: misfitmediaagency.com (2025) · <a href="https://lighthousedata.io/data/do-business-disability-inclusive-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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