B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- audience reach percentage for DMS (2026)
DMS reaches 75% of the MENA audience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMS
Primary
Tier B
https://www.dms-cg.com/what-we-do/dms-data ↗
Source Article
DMS Data | DMS
How we can help you better understand your consumers and their behaviors
DMS commands the largest pool of real-time audience data in the Middle East, reaching 75% of the MENA audience (up to 85% reach in KSA), and employs a team of data analysts who leverage a sophisticated tech stack to ingest, cla…
Original Research
DMS
· Original study ↗
Methodology
Self-reported by DMS on its official data services page; real-time audience data pool coverage claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DMS: 75% audience reach percentage. Source: DMS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dms-mena-audience-reach-2026
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<blockquote cite="https://lighthousedata.io/data/dms-mena-audience-reach-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- audience reach percentage for DMS<br><small>Source: DMS (2026) · <a href="https://lighthousedata.io/data/dms-mena-audience-reach-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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